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PREMIER UNVEILS LATEST DESTINATION CAMPAIGN

Premier Holidays and Your Singapore launch joint campaign

Press release date: 09/11/2016


Premier Holidays and the Singapore Tourist Board have launched a massive two-part destination campaign to the vibrant city.

Running through to the peak booking season, the joint campaign between the tour operator and Your Singapore is designed to position the city as a compelling leisure destination and will focus on local product offerings, experiences and iconic attractions.

As part of the campaign, Premier will be awarding fam trip places to Singapore to its top agents based on their bookings for the operator. The trip will take place from February 26th – March 3rd 2017, hosted by Premier's business development manager, Carly Charteris.

The first phase of the campaign, 'Singapore: Your Gateway City', which runs until November 30th, targets clients looking to secure early booking deals for 2017 and features a selection of tailor-made itinerary ideas incorporating Singapore with nearby destinations.

Highlights include a 13-night holiday to Phuket, Elephant Hills and Singapore from £1,629, with 4* accommodation throughout, and full board and daily activities at Elephant Hills – saving couples up to £860 – and a 13-night holiday to Singapore and Vietnam from £1,769, including a one-night Bhaya Cruise in Halong Bay, with savings of up to £970 per couple. All itineraries include accommodation, return flights and transfers, breakfast at selected hotels and a free Singapore half day city tour. 

The second half of the campaign will run in January and February during the peak booking months, promoting experienced-based activities as extras to add on to the holiday to encourage clients to see more in Singapore before jetting off to their next destination.

Agents will be supported with a range of promotional materials including glossy trade window posters and double-sided A4 trade flyers with further product information. They can also benefit from Premier's agent incentive, earning £25-£150 for every inclusive Singapore booking made, dependent on booking value.

David Carlaw, Head of Faraway Product at Premier Holidays, said: "Singapore has always been a popular choice for clients booking with us. Following on from our successful campaign at the start of 2015, our business for Singapore has gone from strength to strength.

"We've added a new hotel for Singapore for 2017 – the newly-opened 3* Chancellor@Orchard – which features prominently in this campaign and we expect it to sell well, thanks to its good location and price."

 Travel agents can benefit from Premier Holidays' agent incentive, earning £25-£150 for every inclusive Singapore booking made, dependent on booking value.

For more information or to book, please visit www.trade.premierholidays.co.uk or contact one of Premier Holidays' expert Reservations team on: 08444 937 444.

Singapore poster



For further information:

Kelly Felstead
Communications Executive
Email: kelly.felstead@premierholidays.co.uk
Tel: +44 (0)1223 535 260


About Premier Holidays:

Premier Holidays (www.premierholidays.co.uk) is a privately owned, independent tour operator with over 80 years experience in organising tailor-made holidays. The companys expert reservations staff have first hand knowledge on all featured destinations and offer an individual and personalised service to travel agents and consumers. All travellers receive a personalised quotation including itinerary information, destination overview and images.

The company is the market leader for holidays to the Channel Islands and the Isle of Man, and positions itself as a leading independent specialist for its vast array of long haul products.