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NEW SMART CHOICE BRAND MAKES ITS DEBUT IN PREMIER'S FARAWAY PORTFOLIO

Premier Holidays unveils 2018 Faraway brochure

Press release date: 01/08/2017


Premier Holidays has unveiled a new brand in its 2018 Faraway brochure which is aimed at providing customers with the best possible value.

The operator's new Smart Choice brand is designed to offer excellent value by utilising the very best airfare, a minimum 3* accommodation and options for shared transfers, while still providing great locations and experiences in its core destinations. Premier also highlights ways to get additional value from a holiday throughout the 275-page brochure, with a logo to identify the Smart Choice Collection.

Smart Choice hotels featured in the latest Faraway brochure include the Rembrandt in Bangkok, from £28pp per night; Krabi La Playa Resort, from £25pp per night; and Elandela Game Reserve in South Africa, from £199pp per night.

Tours under the Smart Choice umbrella include a nine-night Hong Kong and China independent tour full of bucket list destinations from £2,199pp; the nine-night Vietnam Your Way from £1,499pp, a flexible tour which allows people to choose where they can book additional guided sightseeing or explore on their own; a seven-night Golden Triangle privately escorted tour from £1,075pp taking in many of India's classic sights; and Glimpses of South Africa from £2,299pp, including travel, accommodating and sightseeing on a comprehensive two-week adventure.

Premier Holidays 2018 Faraway brochure is valid until December 2018, and features a number of new stays on the water including 12 pages dedicated to cruise and stay holidays, the Paradise Prestige Cruise in Vietnam from £585 for two nights and  Star Clipper cruises in Bali and Phuket.

More destinations and hotels off the beaten track have been added to Premier's portfolio to help clients get away from it all, including a new Island Hopping tour from £1,269pp for 13 nights, where people can discover Thailand's hidden gems, and the tiny island of Koh Yao Noi is featured for the first time in Premier's collection with a stay at Cape Kudu Hotel. In Malaysia, the island of Redang at Taaras Beach Resort – the best beach in Malaysia – makes its debut, while in Bali, Gili Meno in the Gili Islands has been added with the Karma Reef, 15 villas and tents on the beach.

Miniloc Island in the Philippines is another new island for 2017 with accommodation at the 5* luxury El Nido Resort, tucked into a beautiful cove with a backdrop of limestone cliffs. In Cambodia, the island of Koh Rong is also new, with a stay at the new Royal Sands Hotel opening in November.

Clients wanting to experience true Arabia can opt for a selection of unique mountain and desert experiences, such as the new Desert Camps independent tour in Wahiba Sands, Oman.

A host of new experiences to enable clients to immerse themselves in local culture have also made their debut, including the Luxury Colonial Malaya Tour –a private tour featuring heritage hotels and tours from £1,799pp for seven nights; the Hong Kong Central and Beyond Walking Tour; several new workshops in Japan such as Tasting Japan and Wagashi Experience in Tokyo and Kyoto Sake Discovery; a private evening Vespa foodie tour in Ho Chi Minh City; walking tours of Colombo and Galle in Sri Lanka and a seven-night Highlights of Oman overland tour from £2,389pp, where people can discover hidden gems and villages off the beaten track and enjoy awe-inspiring views. 

Susan Papworth, Premier Holidays' managing director, said: "Our 2018 Faraway brochure is packed full of exciting new tours, excursions and hotels to give agents more variety when selling our destinations.

"This year, we are really excited about the launch of our new Smart Choice brand, which we believe will appeal to a wider market and offer agents even more options. These holidays have been put together with the same care and attention to detail that Premier is known for, but are all about offering excellent value for money."

Travel agents can earn between £25-£150 for every inclusive Faraway booking, depending on booking value.

Faraway brochure



For further information:

Kelly Felstead
Communications Executive
Email: kelly.felstead@premierholidays.co.uk
Tel: +44 (0)1223 535 260


About Premier Holidays:

Premier Holidays (www.premierholidays.co.uk) is a privately owned, independent tour operator with over 80 years experience in organising tailor-made holidays. The companys expert reservations staff have first hand knowledge on all featured destinations and offer an individual and personalised service to travel agents and consumers. All travellers receive a personalised quotation including itinerary information, destination overview and images.

The company is the market leader for holidays to the Channel Islands and the Isle of Man, and positions itself as a leading independent specialist for its vast array of long haul products.