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About us

Premier Holidays is a privately owned, independent tour operator and part of the Premier Travel Group which was established in 1936.  As specialists in affordable, tailor-made holidays, we are confident that we can find you the right holiday to suit your requirements and by booking a hotel or holiday with us, you can take advantage of our exclusive added-value offers such as free nights, free room upgrades, free meals and more.

Premier Holidays feature hotels and holidays in:

The Premier Holidays way

At Premier Holidays we pride ourselves on our attention to detail and strive to offer the best service possible.  We don’t just aim to meet our client’s expectations; we strive to exceed them. Premier believes that individuals deserve individuality. By providing quality products, value for money and a more personal service, we constantly work to deliver the exceptional.

The fact that we are an independent tour operator enables us to give you the widest choice of destinations, grades of accommodation and airlines, so that we can offer a holiday to match every pocket and every dream. We are not only able to arrange packages but also tailor-made trips. Over the years we have also organised holidays to celebrate many special occasions including honeymoons and anniversaries. We have so many years experience, we realise just how important it is to get it exactly right. Whatever your holiday dream we are here to make it come true.

We firmly believe that your holiday should be as individual as you are. That’s why, with Premier Holidays, you can tailor-make every part of your holiday to suit you. From the day you depart, to the length of your holiday, to where you stay and how you travel. We are not tied to offering a limited range of options such as only allowing you to travel on certain days or stay for specified seven or fourteen night durations. We work with a wide range of scheduled airlines – many of whom fly every day to the destinations we feature - and that means that you have so much more flexibility when you come to plan your itinerary......together we’ll ensure we create your ideal holiday.

Exclusive Premier Plus offers throughout all our destinations continue to provide value for money and a more personal touch for our clients. We offer early booking offers, free nights, guaranteed room upgrades and guaranteed late check-outs.

We also have dedicated reservations teams who provide a personal service, our travel advisors are highly experienced and possess specialist destination knowledge.

Premier Holidays are different to other tour operators in many ways, so much so that many of our customers decide to travel with us year after year. We hope that you will become one of them.

Premier Holidays: Our Brands

Premier Holidays

The brand you know and love, offering the Premier difference. Every holiday is tailor-made by our experts to match your individual requirements and our knowledgeable travel advisors will guide you through the itinerary planning to ensure you make the most of your holiday. Whilst we always endeavour to provide you with the best value for money, our accommodation is carefully selected and has been seen and recommended by our team, or our ground handers in-resort. We tend to utilise direct carriers and you will find added value offers such as free nights, free room upgrades, free meals and more throughout our portfolio and many are exclusive to Premier Holidays.

The Luxury Collection

Born out of the notion that our clients deserve the best; and the best is what we strive to deliver. Our Luxury Collection includes a distinctive collection of exquisite hotels and resorts, set in some of the world’s most spectacular locations, all offering a standard of excellence that is second to none. Our dedicated team of Travel Experts are our most experienced, the most well-travelled and have first-hand knowledge of the destinations featured. Holidays will include the very best accommodation in an area, often in an upgraded room; private transfers, flights and complimentary access to an airport lounge at many UK airports. The Premier Concierge will be on hand to arrange spa treatments, restaurant reservations, golf and any other activities before you leave the UK.

Smart Choice

Our “smart choice” holidays are designed to get back to basics and provide you with the best value to one of our amazing destinations. Holidays will include flights utilising the very best airfare and the accommodation will offer excellent value within an area, at a minimum of 3*. Whilst the same care and attention will go into ensuring the best itinerary, these holidays are all about the value and price, so touring may utilise shared transfers and we will highlight ways to get additional value from your stay. Optional extras can be added onto your holiday and our Travel Experts will guide you through these at the time of booking, should they be of interest. We recognised that you may wish to mix and match, utilising a smart stay city hotel with a luxury beach resort for example, so everything can be tailored to your specific requirements.

Your Protection

When you are planning a holiday, whether it be to a Faraway destination or somewhere closer to home, you not only want to know that your tour operator has the necessary experience to guide you through complex itinerary planning, but you also want to know that your holiday is financially safe.

Premier Holidays are members of ABTA with membership number V0762. As such we abide by ABTA's Code of Conduct. For Sea travel and accommodation only bookings, your monies are protected under the bond held with ABTA.

The air holiday packages shown are ATOL protected by the Civil Aviation Authority. Our ATOL number is ATOL 2713. Please see our booking conditions for more information.

The price of our air holiday packages includes the amount of £2.50 per person as part of the ATOL Protection Contribution (APC) we pay to the CAA. This charge is included in our advertised prices.

Premier Holidays Ltd is registered in Great Britain. Company registration number is 1791598 | VAT registration number: GB 720 2576 61