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A SPARKLING START FOR PRESTIGE PRODUCT

Sales of Premier Holidays’ luxury product Prestige have risen by up to 66% this year

Press release date: 20/09/2010


The release of the 2010 new brochure accompanies Prestige’s positive top line figures: compared with those in 2009 bookings over £10,000 are up 55%, bookings over £15,000 are up by 66% and bookings over £25,000 are up by 43%.

Representing the world’s finest hotels and holiday experiences, Prestige aims to define luxury travel, tailor- making dream holidays to world-wide destinations.

“We have seen bookings for our luxury product go through the roof, with customers eager to take advantage of our great luxury product offering, as well as benefitting from the added value offers included at many of the luxurious properties featured,” says Debbie Goffin, Head of Sales and Marketing at Premier Holidays.

The new brochure is bigger and better than ever before, with 24 more pages, double last year’s print run and an extra 25 hotels, making a total of 91 hotels now included. Prestige also now covers the USA, as well as featuring enhanced guest experiences in destinations where touring is popular, such as Australia, Sri Lanka, India and Indochina.



For further information:

Sarah Longbottom / Maitha Ahmed / Sarah Potter
Rooster PR
Email: premierholidays@rooster.co.uk
Tel: +44 (0)20 7953 8774


About Premier Holidays:

Premier Holidays (www.premierholidays.co.uk) is a privately owned, independent tour operator with over 70 years experience in organising tailor-made holidays. The company’s expert reservations staff have first hand knowledge on all featured destinations and offer an individual and personalised service to travel agents and consumers. All travellers receive a personalised quotation including itinerary information, destination overview and images.

The company is the market leader for holidays to the Channel Islands and the Isle of Man, and positions itself as a leading independent specialist for its vast array of long haul products.