PREMIER HOLIDAYS’ MAGIC QUARTER
Year-on-year USA and Canada sales up by almost a quarter for the independent tour operator
Press release date: 25/08/2009
“The new brochure includes fantastic added value offers and a wider range of tailor-made tours, plus self drives suggestions to reflect the increased demand we have seen for tailor-made holidays,” says Susan Papworth, Managing Director at Premier Holidays.
“By increasing this content, we are confident our product is one of the most competitive and flexible on the market and hopeful last year’s increase in sales to the region will continue.”
The tailor-made specialist has also seen a rise in the length of stay by visitors to America and Canada from ten days average stay to 11, indicative of the increase in sales of personalised programmes and multi-centre holidays.
“Over the last few years, bookings to the USA and Canada have been strongest in the city break markets. Short holidays account for 58 per cent of our business to North America. New York, Las Vegas, Los Angeles and Memphis are popular, but booking trends are changing as people seek more from their holiday,” says Heidi Blades, USA and Canada Manager at Premier Holidays.
“We’re seeing a major shift to tailor-made, multi-centre holidays as holidaymakers are increasingly discerning about what they want to see and experience. Dual, three and four centre holidays now account for 42 per cent of our business, with dual centre holidays the most popular and showing a 4 per cent increase year on year.
“Not everyone wants the beaches of LA coupled with the bright lights of Vegas – some prefer a fly-drive in the Deep South or Canada’s Rocky Mountains, others are looking to get back to nature with a lodge stay in Yosemite.
“As the market for tailor-made holidays increases so too does the demand for personalised service and expert knowledge. Holidaymakers are finding our reservations staff – many of whom have travelled extensively through the USA and Canada –are able to use their specialist knowledge to recommend the best value for money and experiences.”
Further options for tailor-made holidays featured in the brochure include increased holiday homes product in Orlando, Florida; upgrades on Alamo Gold and Alamo Gold plus GPS car rental bookings (valid for bookings until 30 November 2009; travel until 30 April 2010); AMTRAK rail journeys; a wide range of tours throughout Canada including those with partner ATP Tours; new self drive tours in the Deep South and West Coast; and expanded accommodation-only programme available online with prices starting from just £8 per person per night.
To book your America or Canada holiday with Premier Holidays, visit www.premierholidays.co.uk or call 08444 937 524.
For further information:
Sarah Longbottom / Maitha Ahmed / Sarah Potter
Rooster PR
Email: premierholidays@rooster.co.uk
Tel: +44 (0)20 7953 8774
About Premier Holidays:
Premier Holidays (www.premierholidays.co.uk) is a privately owned, independent tour operator with over 70 years experience in organising tailor-made holidays. The company’s expert reservations staff have first hand knowledge on all featured destinations and offer an individual and personalised service to travel agents and consumers. All travellers receive a personalised quotation including itinerary information, destination overview and images.
The company is the market leader for holidays to the Channel Islands and the Isle of Man, and positions itself as a leading independent specialist for its vast array of long haul products.
